In response to a client’s request to track search terms on their site, I developed a plugin to handle the storage of search terms in from searches utilising the default WP search.
The plugin logs every search query entered by users, storing them in a CSV file. The admin interface lets you view these logs in a sortable table and download them for further analysis. This plugin is a game-changer for anyone looking to improve their site’s content and user experience.
One of the biggest challenges for site owners is understanding what their users are looking for, and identifying what content is difficult to users to find. By capturing search queries, we can see what users are interested in and what content might be missing or hard to find. This information is invaluable for refining your content strategy.
Logging searches can also highlight usability issues. For example, if users are frequently searching for topics that should be easily accessible through your site’s navigation, it might indicate that your menus need a redesign. By addressing these issues, you can enhance the user experience, leading to longer visit durations and lower bounce rates.
For more details and to download the plugin, check out the WP Search Logger GitHub repository.